About DATAH
Founded in 2025, DATAH (Data and Technology Association for Hospitality) was created with a singular vision: to democratize data in the Vacation Rental industry and make powerful technical standards accessible to organizations of all sizes.
Our Mission
In today’s vacation rental landscape, technology integration remains fragmented, costly, and often favors only the largest players. DATAH was established to address these challenges by creating open API standards and promoting fair data practices that benefit the entire ecosystem.
We believe that property managers, technology vendors, and distribution channels all deserve a more connected, efficient, and equitable technical foundation for their operations.
Our Founding Story
DATAH emerged from a collaborative effort between forward-thinking property managers, technology providers, and industry experts who recognized that the rising costs and complexity of technology integration were creating unsustainable burdens across the vacation rental industry.
By bringing together diverse stakeholders, we’ve created an organization that represents the needs of the entire industry—not just the dominant players.
Our Leadership
Our organization is governed by a diverse board of directors drawn from:
- Independent property managers
- Technology providers and PMS vendors
- Distribution platforms
- Industry associations
- Technical standards experts
This diverse governance ensures that our standards development process considers perspectives from across the vacation rental ecosystem.
Our Core Initiatives
Open API Standards
We’re developing comprehensive API standards based on OAS3 (OpenAPI Specification) to simplify integration between property management systems, channel managers, and operational tools.
Data Model Standardization
Our working groups are creating standardized data models for properties, reservations, guests, and operational data to enable seamless data portability.
Best Practices
We publish implementation guides, reference architectures, and best practices for technology adoption that help reduce costs and complexity.
Certification Program
Our conformance testing and certification program helps identify solutions that adhere to DATAH standards, making it easier for property managers to select interoperable tools.
Join Our Community
DATAH is a member-driven organization that welcomes participation from:
- Property management companies (small to enterprise)
- Technology providers and software developers
- Industry consultants and experts
- Distribution platforms and OTAs
- Anyone passionate about improving vacation rental technology
By becoming a member, you’ll help shape the future of vacation rental technology while gaining early access to standards, implementation resources, and networking opportunities.
Get Involved
- Become a Member: Join our organization to participate in standards development
- Join a Working Group: Contribute your expertise to specific technical areas
- Implement Our Standards: Adopt DATAH standards in your technology solutions
- Spread the Word: Help us advocate for open standards in vacation rental technology
Contact our team to learn more about how you can participate in DATAH’s mission.