DATAH: Data and Technology Association for Hospitality

I. ORGANIZATION OVERVIEW

What is DATAH?

DATAH is a nonprofit organization created to reshape the foundation of hospitality technology by establishing open standards, promoting data transparency, and empowering operators across hotels, resorts, vacation rentals, and the platforms that support them.

DATAH is building the connective tissue of the industry—not just for short-term rentals or hotels alone, but for the broader ecosystem. Through open API standards, data portability frameworks, and a collaborative, community-driven approach, DATAH aims to enable seamless technology integration and usher in the development of a next-generation Global Distribution System (GDS).

Our Mission

To standardize the core infrastructure of hospitality technology, enabling true interoperability, operator choice, and a more innovative, ethical, and connected industry.

Our Vision

To build an open, inclusive, and neutral platform that allows hospitality systems to work together—supporting operators in choosing the tech that works for them, not locking them into tech that doesn’t.

II. WEBSITE COPY & PUBLIC-FACING MESSAGE

Homepage Headline

DATAH: Building the Foundation for a Connected Hospitality Industry
Open Standards | Transparent Technology | Operator Empowerment

A New Era for Hospitality Technology

Technology should work for hospitality—not the other way around.

Across our industry—from independent hoteliers to global STR operators—we face the same challenges: closed systems, locked-in data, and integrations that only work when vendors allow them to.

DATAH (Data and Technology Association for Hospitality) is here to fix that. We create and promote open API standards, data portability frameworks, and collaborative best practices so the tools we use can truly serve the businesses we run.

We Exist to:

• Promote open, universal API frameworks
• Empower operators to control their data
• Establish a neutral, cross-industry distribution layer (Open GDS)
• Foster collaboration, not control

Who We Serve

• Property Managers & Hoteliers
• Tech Vendors & Platform Providers
• Developers & Integrators
• OTAs, CRMs, Channel Managers

Get Involved

• Sign the DATAH Declaration
• Join a Working Group
• Become a Founding Member
• Help shape the next-generation distribution infrastructure for all of hospitality

Coming Soon:

• Developer Portal & API Standards
• Transparency Index
• GDS Framework & Open Booking Schema